Picone, has distributed intimate and specialty apparel for over 16 years to the Australian and New Zealand... (read on)

Background

Established in 1994, when it first secured the exclusive distributor agreement with Evan Picone of New York... (read on)

Picone Corporate Team

As CEO, Suzy brings with her a wealth of business experience in general management, sales and marketing ... (read on)

People and Tecnology

The Picone Management are supported by a strong and committed team of employees... (read on)

Picone, has distributed intimate and specialty apparel for over 16 years to the Australian and New Zealand market.

The company is a leading wholesaler to the Australian and New Zealand retail market through specialty boutiques, independent chain stores, retail online traders with a strong presence today in adult, lingerie and costume hire stores and penetrates the market through three targeted distribution sales channels to retail outlets.

Picone's seven Australian and New Zealand sales territories which cover all of Australia and New Zealand, service all major cities and regional centres and form the primary distribution thrust.
Exhibitions and trade shows form the second and very important major distribution thrust for the company enhancing its ability to attract new and emerging retailers and regional clients.

A strong commitment to major web retailers forms the third link in this comprehensive distribution sales channel.

Picone's performance over the past and its future growth direction supported by strong management and consultants, make it a valuable business partner to any manufacturer seeking to expand sales or capture a strong share of the Australian, New Zealand markets.

With a strong relationship with Deloitte Growth Solutions, Picone has embarked on an aggressive market expansion set of strategies to ensure it captures major new markets.

Picone's Management Team brings a wealth of experience and expertise to the company, leading a strong and committed team of sales and administration personnel with a commitment to business that is second to none.

Suzy Humphreys
C.E.O.
Picone Group Australasia Pty Ltd

Established in 1994, when it first secured the exclusive distributor agreement with Evan Picone of New York, the company has grown from success to success.

Having established a strong distribution channel servicing a number of parallel sales retail outlets throughout Australasia and providing products to specialty boutiques, independent chain stores, retail online traders, adult, lingerie and costume hire stores, Picone has excelled as a distributor for it's selected products.

Having successfully penetrated all capital cities and major regional centres throughout Australia, 2001 saw the launch of the sales and marketing thrust into New Zealand, which has mirrored the success of the Australian operation.

Picone's commitment to the Australian and New Zealand market was recognised when it was presented with the coveted "Best Lingerie" award at the "Australian Adult Industry Awards" for 5 of the past 8 years.

Picone has been an evolving story that today sees it positioned as the premier supplier of lingerie, hosiery, costume wear and fashion accessories to the Australian and New Zealand market. As it begins the 2010 year and sets its sights on its next 3 year plan, the company, under the guidance of it's Directors, has now positioned itself for further expansion of products and markets.

Suzy Humphreys
CEO & Director of Marketing

As CEO, Suzy brings with her a wealth of business experience in general management, sales and marketing as well as strong successes in international business relationships.
These strengths and an open management style have ensured Picone is a business with a reputation and success envied by many.

As company founder, Suzy has always maintained the primary focus that the business be accented towards sales and marketing with strong second level management in finance and operations. Her commitment to success, combined with her background in event management and strong organisational skills, have resulted in a successful business which goes to extraordinary lengths to fulfil its client's needs - a major factor in the success of Picone, both in Australia and New Zealand.

These skills and solid business acumen will drive the company through its growth and expansion during its next 3 year phase of market development and back office refinement and process automation.

Bernie Humphreys
General Manager

As General Manager of the Picone Group, Bernie brings to the company strong business acumen skills.

Since joining Picone Group and its Corporate Team, Bernie has been instrumental in charting and implementing new growth strategies whilst maintaining a strong business financial position from which the company has achieved its successes.

In his position as General Manager, Bernie also brings a level of sales management that has provided the skills for Picone to have a stronger, more assertive sales team with more diversity to gain more market share and most importantly, deeper sales penetration for the products that Picone represents.

Garry Humphreys
Director of Logistics & Finance

Garry, with his experience in business processes and technology, gained from 25 years in IT manufacturing, logistics and distribution, through to corporate management, venture capital financing, acquisitions and strategic planning brings to Picone a set of skills that compliment its strong Corporate Team.

Garry commenced his involvement with Picone in a consulting position in mid 2005 to review the technology requirements and conduct a technology and administrative review of the business. Following this review and the implementation of the new technology processes and systems, Garry joined the company in a permanent position as Director of Logistics & Finance.

Prior to joining Picone, Garry was CEO of his own company, an Australian IT corporation, whose revenues peaked at $30 million, prior to its successfully managed sale to a joint Australian and Japanese Telephony technology company.

The Picone Management are supported by a strong and committed team of employees, each of whom enjoy success in their day to day tasks and are regarded as true professionals by client and supplier alike.

It is through the strengths of its people, its sales and marketing campaigns and its strong administrative control, that the company continues to enjoy growth and financial success and can continue to, with a more aggressive future.

Management strengths are not only the skills necessary to manage the daily tasks of a complex commercial enterprise, but more importantly, the ability to continually develop and evolve the business to meet the challenges and demands that the future business growth and changes in technology dictate.

Picone has embraced an accelerated technological change process throughout the past 5 years and has implemented many leading edge processes that will allow it to expand rapidly, whilst maintaining a conservative cash management and staffing model. Some of the major highlights of the technology introduced by Picone have been:

* Fully Automated Mobile Sales Order Processing System
* Electronic Order Integration with major suppliers
* Electronic Integration with Customs Import and Clearance
* Automated Inventory Order Replenishment Provisioning and Tracking
* Full Barcode Facility for receipts, despatch, stocktake and courier tracking
* Integrated Customer Service Return Authorisation Tracking and Warranty Repair and Reporting System

Picone has equipped all of its sales, sales support and logistics personnel with the latest, enhancing technologies through portable computer systems, Blackberrys and automated SMS communications.

As a company, Picone leads the industry because it has the management strengths, management commitment, real implementation of technology and is singularly focussed on the distribution business.